All rights reserved 2026 © Sparely
01 / Slogans
Brand book / Slogans
Operations Continuity as a Service
Operations Continuity as a Service
Uptime Contracts as a Service
Continuity Management as a Service
Business Pillars
Business Continuity
Business Agility
Business Innovation
Asset investment planning
Replacing yesterday's supply chain by solving today's problems with tomorrow's technology
Key brand tagline
"We sell guaranteed uptime — not just spare parts."
Core messaging principle
02 / Brand Profile
Who We Are
Mission
Eliminate unplanned downtime.
We empower industries to secure continuity through on-demand spare parts manufacturing with local, distributed production networks — including 3D printing, CNC machining, and certified AM hubs.
Vision
Orchestrating a world-class platform and ecosystem to secure continuity.
Brand Values
Uptime Guaranteed
We sell guaranteed uptime, not just parts. Every action drives continuity.
Security First
OEMs monetize IP securely. Digital warehouses protect sensitive part files with zero leaks.
Global Ecosystem
Certified ISO 9001 partners across Nordics, NL, DE, Middle East, India, Australia, US, UK, and Southeast Asia.
Sustainability
Local production reduces CO2 by up to 61% per part. No excess warehousing.
The Problem We Solve
$50B+
Lost annually to unplanned downtime
72h
Average lead time with Sparely
-61%
CO2e per part produced locally
0
IP leaks across our ecosystem
Brand Voice
Voice
Authoritative and future-forward. We speak with the confidence of industry expertise while remaining approachable and solution-oriented.
Tone
Professional and decisive in enterprise contexts, clear and empowering in product communications. Always driven by data and outcomes.
Personality
The reliable orchestrator. We are the platform that keeps industries running — smart, connected, and always one step ahead of downtime.
03 / Platform
Operations & Modules
Onboarding
Secure data ingestion and digital twin creation
CaaS — Continuity as a Service
Real-time monitoring and predictive replacement
SPaaS — Spare Parts as a Service
On-demand production through certified network
All Partners
ISO 9001
Certified
04 / Global Presence
How We Operate
Always on time
We deliver precisely when you need it -- no delays, no downtime.
Trusted & secure
Your parts, your data, your peace of mind -- all protected.
Where you are
Global reach. Local precision. Parts delivered to your location.
Active & Target Markets
05 / Colors
Brand book / Colors
Neutrals
#D7D8DA
Body text, light foreground elements
#929497
Secondary text, captions, muted labels
#6D6E70
Tertiary text, disabled states
Blues & Purples
#424B9E
Primary brand blue, nav accents, active states
#4B59CF
Interactive elements, hover states, links
#6157C1
Secondary accent, gradients, highlights
#52B9F9
Data highlights, charts, informational
Darks & Accent
#0F151C
Primary background, hero areas
#0F1214
Card backgrounds, elevated dark surfaces
#F05A28
Primary accent, headings, CTAs, brand highlights
Approved Combinations
Orange on Navy
Headings, section titles
Light on Navy
Body text on dark
Indigo on Navy
Borders, accents, stripes
White on Indigo
Buttons, badges
White on Orange
Primary CTA
Sky on Dark
Data, highlights, links
Will add more as we go along
The palette is evolving. Check back for updates.
06 / Fonts & Shapes
Brand book / Fonts and shapes
Inter (Display)
Headings & High Impact
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Inter (Body)
Interface & Paragraphs
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Inter (Technical)
Code, Data & Monospaced alternatives
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Type Scale
Display
Sparely
Inter / Bold / 72px
Heading 1
Orchestrator of Uptime
Inter / Medium / 48px
Heading 2
Operations Continuity
Inter / Medium / 36px
Subheading
Digital Warehouse Solutions
Inter / Regular / 24px
Body Large
Eliminate unplanned downtime across industries.
Inter / Regular / 20px
Body
On-demand spare parts manufacturing with certified partners worldwide.
Inter / Regular / 16px
Code / Data
OPERATION_TOKEN::REDEEMED_2026
Inter / Regular / 14px
Shapes & Parts
Chevron Pattern
The repeating chevron arrow pattern is used as a motion/flow indicator across brand materials. It represents forward momentum and the continuous flow of parts through our ecosystem.
Card Layout
Content cards follow a consistent pattern: image/icon block + text block with subtle line separators. Used for product descriptions, partner showcases, and feature highlights.
07 / Icons
Brand book / Icons
Primary Icon Library
Extended Icon Library
Icon Usage Rules
Style
Use outlined icons at 1.5px stroke weight by default. Fill icons are reserved for emphasis or active states only.
Color
Icons inherit text color. On dark backgrounds use #D7D8DA or #929497. Never colorize icons with orange unless they represent a primary action.
Sizing
Standard sizes: 16px (inline), 20px (UI), 24px (feature), 32px+ (hero/display). Always maintain consistent sizing within a context.
08 / Logo
Brand book / Logo
Primary Logo (Horizontal)
Horizontal Light
Primary variant for light backgrounds
Horizontal Blue
Primary variant for dark backgrounds
Horizontal Monochrome
Single color for dark backgrounds
Horizontal Orange
Vibrant variant for dark backgrounds
Secondary Variants (Stacked & Symbol)
Stacked Light
Box Blue/White
Box Grey
Box Orange
Clear Space & Minimum Size
Maintain clear space equal to the logomark height on all sides.
Min width: 30mm print / 100px digital. Below this, use logomark only.
09 / Partners
Brand book / Partners
Technology Partners
Manufacturing & Engineering
Strategic & Investors
Co-Branding Guidelines
Sizing
Partner logos should be no more than 75% the height of the Sparely primary mark.
Spacing
Maintain equal spacing between all logos. Use a vertical divider when placed side-by-side.
Color
Partner logos appear full-color on white rows. On dark backgrounds, convert to white monochrome.
10 / Imagery
Photography & Images
Sparely's visual language balances industrial strength with digital precision. Imagery should feel authentic, professional, and forward-looking.
Concepts
Industrial — Manufacturing environments, real equipment
Technology — 3D printing, precision parts
People — Expert teams, on-site collaboration
Key Industries
Component Library
Image Guidelines
Industrial Authenticity
Use real-world imagery of manufacturing, machinery, spare parts, and operations.
Clean Technology
Showcase digital interfaces, 3D printing, and the tech-forward platform.
Human Connection
Feature real people in professional, collaborative settings.
Oversaturated Colors
Never apply heavy color grading, neon filters, or oversaturation.
Generic Stock Photos
Avoid cliched handshakes, puzzle pieces, or impersonal office scenes.
Cluttered Compositions
Never use visually noisy images. Maintain clean focal points.
Recommended Aspect Ratios
16:9
Hero banners, presentations
4:3
Blog posts, case studies
1:1
Social media, profiles
11 / Collateral
Brand Collateral
Physical and digital brand applications including merchandise tags, promotional materials, and event collateral.
Replacing
yesterday's
supply chain
by solving
today's problems
with tomorrow's
technology
Collateral Guidelines
Tags & Labels
Use the vertical tag layout for physical merchandise. Orange and white text on dark gray card stock. Include Sparely logo at the bottom.
Event Materials
Conference banners, booth displays, and handouts follow the navy/orange palette with Fredoka Condensed headlines.
Digital Templates
Social posts, email signatures, and LinkedIn banners use the horizontal layout with the key tagline above the Sparely logo.
12 / Team
Our People
Core Team
Leadership driving the Sparely mission
Bernhard van Riessen
CEO & Founder
David Reiersrud
Co-founder & CTO
Kaare Knutsen
CINO
Ove Harbo
CCO
Christian Nytvedt
CPO & CMO
CFO
Coming Soon
Extended Team & Advisors
Specialists and advisors powering our ecosystem
Shannon Nutter
Board Director
Karl Johan Svendsen
Onboarding Consultant
Hendrik Jan Floor
Quality Manager
Rim Ghebremariam
ERP Consultant
Charles Martono
Test Manager
Jullie F. Rafn
Sustainability Designer
Kris Binon
AM Advisor
Bjarte Olsen
Architect (MD Global AI Village Kuala Lumpur)
Anette Nordskog
Advisor
Atle Stubberud
Advisor
Charbel Gereige
Advisor
Etienne Lichaa
Advisor
Jon Zürcher
Advisor
Marieke Palstra
Advisor
Peter Floor
Advisor
Rachael Goldfarb
Advisor
Sush Bapna
Advisor
Vishnu Vardhan
Advisor
+31 6 150 115 38 • bernhard@sparely.ai • sparely.ai
13 / Downloads
Asset Library
Download everything you need to represent Sparely. All assets are production-ready and organized by category.
Logo Pack
All Sparely logo variants (Blue, White, Outlined, Gray BG) in SVG, PNG, EPS.
Color Palette
Complete palette with all 10 hex values in ASE and SVG for print and digital.
Font Files
Fredoka Condensed, Lato, and JetBrains Mono with all weights.
Icon Pack
18 brand icons in SVG format at multiple sizes.
Brand Book PDF
Complete brand guidelines in printable PDF for stakeholders.
Social Media Kit
Pre-sized templates for LinkedIn, X, and conference materials.
Pitch Deck
Branded slide deck with Sparely typography and color presets.
CaaS / SPaaS One-Pager
Product one-pagers for Operations Continuity and Spare Parts as a Service.
Need something custom?
For bespoke asset requests, co-branding materials, or partnership collateral.
Contact Brand Team